Masterminds

In 2009, you should be aiming
for loads more sales, loads more website traffic and loads more brand awareness online. Not 100% certain you’ll succeed? Read on!

As part of our Internet Marketing Masterminds group, we’ll empower you with the tools and knowledge to ensure you stay ahead of your competition online, and lift the veil of secrecy off what’s really working in social media marketing, and why.

What’s it all about? Watch here…

It’s not too late! Watch here…

Limited to 150 participants, this mastermind group will be the context for an exciting year-long journey of learning, discovery and implementing proven internet marketing strategies that will dramatically increase your website traffic, profits and brand awareness online.

Tailored to the business owner and/or SME marketer, the curriculum is comprehensive but not overwhelming, and includes monthly webinars, group discussions and access to a large and growing knowledge base of “best practice” resources.

Ok! So what do I get?

  • Private entry to a Monthly Webinar - You will be able to participate in an online ‘classroom-like’ environment where you’ll be equipped with the tools and knowledge to effectively grow your business online… all from the comfort of your own home.
    (These sessions are all recorded for future reference or in case you miss any).
  • Exclusive access to group knowledge base - Here you will be able to benefit from the hard work of others with an ever-growing resource library of training videos and cheat-sheets to help fast track your success online. You will also be able to share your own findings with others group members.
  • Private group discussion forum / mailing list - This facility will put you in constant email contact with Alister, Ben and the entire Mastermind group. In-between webinars and training sessions, all members will be free to chat among themselves, ask questions of each other and the Australis Media team as well. We will make it a priority to diligently answer all correspondence on this mailing list.

Here’s a taste of what’s in the course.



See the full video: Subscribe to our newsletter (top right of this page).




Now lets get specific, what’s covered in the Curriculum?



Session 1

Introduction

  • A short history of the World Wide Web
  • The Social Web
  • Marketing as conversation
  • What will it take of me?
  • Amazing Stories

Session 2

Participation

  • Brand / Industry research
  • RSS reader setup
  • Advanced research and monitoring
  • Responding and interacting

Session 3

Start a Blog

  • Domain name registration
  • Choosing a platform
  • Strategic decisions
  • Hooking into the social web
  • Visitor interaction
  • The launch event

Session 4

Social Networking

Session 5

Internet Marketing

  • Integration with offline marketing
  • Blog Promotions
  • Search Engine Optimization (SEO)
  • Pay Per Click Advertising (PPC)
  • Linkbait
  • Digg & the wisdom of crowds
  • Viral video

Session 6

Killer Content

  • What is great writing?
  • Post construction
  • Headlines
  • Diggbait
  • Using images and video
  • Breaking News

Session 7

SEO & Keyword Research

  • Long Tail analysis
  • Market Samurai
  • Industry & competitor keyword analysis

Session 8

Pay Per Click Advertising (PPC)

  • How PPC works
  • Writing effective copy
  • PPC opportunities
  • Landing page strategies
  • Understanding the metrics
  • Campaign integration
  • Conversion Maximization

Session 9

Linkbait

  • Blog strategies
  • Viral video
  • Blog themes and plugins
  • DIY widgets
  • Awards & lists
  • Articles and white papers
  • Guest posting

Session 10

Crowdsourcing

  • Objectives and strategy
  • Idea management process
  • Platform vendor selection
  • Celebrating & rewarding
  • Case studies

Session 11

YouTube, Flickr & Facebook

  • Case studies
  • Anatomy of a viral video
  • Flickr
  • YouTube
  • Facebook
  • Syndication & aggregation
  • Analytics
  • Production & tools

Session 12

Measuring your Success

  • Blog analytics
  • What do we measure?
  • Sales and profitability
  • Conversion Maximization
  • Measuring social impact
  • Offline exposure

What will this do for me and my business?

  • Increase your website traffic.
  • Increase your sales.
  • Increase your brand awareness online.

You will also:

  • Participate in an online learning community of other business owners and/or marketers like yourself.
  • Drive an ever-increasing flow of qualified traffic to your company website and watch it convert to sales.
  • Develop your online presence as an effective and profitable marketing channel with an accurate and real-time measure of ROI.
  • Understand the current and emerging opportunities for your business online and confidently make strategic marketing decisions.
  • Gain the skills of effective online communication including blogging and social networking.
  • Increase your personal and business brand awareness online and thus strengthen your offline brand as well.
  • Discover and test the most effective online marketing techniques including “linkbait” and “viral video”.
  • Dramatically increase your company’s search engine rankings.
  • Learn about, understand and apply industry best practice in internet marketing, blogging and social media.
  • Gain proficiency and confidence in the key online tools of social media including Facebook, Twitter, Digg and YouTube, and understand their significance for your business.
  • Plan and execute the effective integration of internet marketing into your broader business marketing plan.

What are CURRENT members ALREADY saying?



Date: 13/11/2008

The last 10 minutes of the workshop tonight Re: Wiggly Wigglers has already made this session worth my money! I wrote down 5 action steps to do immediately, including adding YouTube videos about my cottages and starting a MermaidCottage facebook group! Thank you Alister!

Diane Kaufman
www.mermaidcottages.com

Date: 13/11/2008

This was mind shaping and revolutionary for me. Thanks see you in two weeks.

Don Runge
www.earthlore.ca

Who are Alister Cameron and Ben Galt?

Alister and Ben are the principals of Australis Media Pty Ltd, who between them have over 15 years of experience in online marketing of one sort or another.

Alister blogs at www.alistercameron.com, and will be your lead trainer and facilitator for this Masterminds training program.

Here’s what one “satisfied customer” recently had to say about Alister:

I am writing to thank you for our amazing website. I cannot believe the ongoing results we have been achieving. Our business has grown substantially and not only are we running courses in Regional Victoria but now all over Australia. We have even had people travel from overseas!

The other amazing result for us is that we recouped our website cost very quickly. Our advertising expenses are reduced by 90% with our enquiry numbers up by about 300%! For us, one of the best decisions we have ever made was to appoint you as our website designer. We thank you also for your ongoing support.

Alister, you are a marvel and we cannot thank you enough!

Brian Cavill, Principal
All Regions Massage School
(Ranks #1 in Google for “massage courses australia”)

We take pride in helping our clients grow profitable businesses online, or effectively use online strategies to more aggressively drive offline sales. Either way, we care about the profits:

“It was a breath of fresh air to find a web designer who understood the issues from my point of view. Alister’s expertise and knowledge (especially of Google), has helped my web site get the results I had been months previously struggling to try and make happen.

Our enquiries and bookings are coming in regularly and thanks to a good team effort my goals are being realised.

“Alister has a very friendly and helpful manner, he has stuck with me on this project, taken phone calls at all hours (due to me being in a different time zone) and been just a great guy to have on my side. Recommend without question.”

Grant Ingram, Proprietor
Reef House, Fiji
(Ranks #1-3 in Google for “fiji rental”, “fiji rental accommodation”, “fiji island house”, etc.)

This testimonial from one of our Mastermind group members…

Alister is one of the most creative people that I know.

He has a knack of expressing things in a way which captures the emotion of the moment and can communicate that through both visual and written forms. As a speaker he connects with his audience as he proved in being one of the key note speakers at our Summit this year.

When it comes to the internet and finding your way around, Alister is the kind of guide you want… he’ll take you where you want to go while making it a very fun and enjoyable experience for you.

Andee Sellman, CEO
One Sherpa

Here are some more kind words from a client in Canada (who said distance mattered?!):

About a year ago we started a blog about scrapbooking and the papercrafting industry.

We initially intended it to just be a place where people could come to get inspiration and information about scrapbook celebrities. We did not anticipate it becoming anything special, but over time the blog developed a solid readership base and began to grow. We watched it grow till we got to the point where we really began to see the potential in it.

We decided that we wanted to make the blog a better experience for our readers as well as make a little money from it. The problem was that we did not have the technical background to know where to start - we were/are just normal people with a blog and a dream. As we did our research we found much of the information out in the blogshpere confusing and contradictory. We finally came to the conclusion that what we needed was someone who could take in all that information, compile it and put it into a form that we could understand and use. That’s when we went hunting for a Blog Consultant.

Alister was referred to us by a rather prominent and well known (pro)blogger. We had our initial contact and felt very comfortable that Alister both understood what we wanted and also had the goods to help us along. What Alister gave us was a tantalizing taste of what our blog could be, then brought us back to earth and gave us a solid and specific starting point along with a list of ideas that we needed to act on to get things going.

Alister’s work behind the scenes allows us to spend our time doing what we are good at (blogging and socializing.) We no longer have to worry about the technical factors that are needed in a good blog as we have Alister to advise us in these matters.

Alister provided immediate and substantial benefit to our blog with his assistance in the development of a new SEO design that we just love. We are now working on some of the relationships that we need to set in place to realize some profit from the blog.

Let me tell you, we are excited with what the future holds for our blog and we are definitely looking forward to a long and profitable relationship with Alister.

Todd & Angie Redhead, Owners
Scrapscene.com
(Over 2000 RSS subscribers and over 1000 unique blog visitors/day)

Why should I act now?

  • Membership is limited to 150 only. When they’re gone, they’re GONE!
  • The longer you wait, the less you save (savings decrease with every 25 places sold).
  • This mastermind group will be the first to gain exclusive access to the results of our internet marketing research, and the only people to whom we will be teaching the latest proven strategies and tactics.

100% Money Back Guarantee - you can’t lose!

If you do not honestly feel like you have received value for money in the first month of participating in the group, we don’t want to keep your money. Simply contact us and we will gladly issue you a refund for your first month of membership.

Don’t miss out, register now!

This course is strictly limited to 150 places, after which the doors are firmly closed! We want to keep to this limited number of Mastermind Group members to ensure everyone is very well taken care of.

Further, we want to reward you for signing up quickly, so we’re starting at the bargain monthly membership of AUD$135 and stepping up from there, with every 25 sign-ups we receive. So you have a strong incentive to sign up as soon as you can to make sure you don’t miss the greatest savings!

First 25 memberships AUD$135 / month (approx. US$90)
Memberships 26 - 50 AUD$165 / month (approx. US$110)
Memberships 51 - 75 AUD$195 / month (approx. US$130)
Memberships 76 - 100 AUD$235 / month (approx. US$155)
Memberships 101 - 125 AUD$275 / month (approx. US$180)
Last 25 memberships AUD$325 / month (approx. US$215)